Posting feature in Louisa
Role
Project Design Lead, UX/UI Designer
Duration
User interviews: 2 weeks
Design: 4 weeks
Usability Testing: 2 weeks
Development: 8 weeks
What problem needs solving
Due to its strict compliance guidelines, Goldman Sachs lacked a secure posting solution for employees to collaborate and share ideas internally, resulting in fragmented communication and inefficiencies in workflow.
While employees had access to email, messaging platforms, and the ability to write blogs/topics, these methods were inadequate for addressing their need for seamless collaboration within the firm. These platforms only supported direct communication and did not facilitate social networking.
Since Louisa was the firm’s go-to platform for finding people with relevant skills and expertise, it only made sense that employees would want to share their thoughts and ideas here.
So, how did we solve the problem?
Every user profile in the Louisa platform has their skills and expertise mapped, which is very useful for sharing content.
Posting in Louisa allows you to share your thoughts and ideas with your network and other employees with relevant skills and expertise. Your posts are screened for restricted words and can be reported and reviewed if they are inappropriate. Your audience can engage with your posts by reacting, commenting and sharing them.
This way the posting feature in Louisa enabled user to share ideas and be collaborative with their audience while being compliant to the firms communication policies.
A feature that was simple, similar and precise
Users could publish posts to their network and expand the reach by selecting the skill & expertise, mentioning people, departments/teams outside their network. This feature enabled users to target people precisely
Safe and compliant
Our platform is designed to keep content secure, safe, and compliant. We have built-in checks to detect any restricted content, and we give you the option to make edits before posting. In case a published post is reported by another users we remove and review it immediately, restore if everything is okay.
Process
We value input from our users, and much of what we create is based on their feedback. Our process involves communicating extensively with employees of the firm to determine how we can make things smarter, while ensuring that any changes we make are relevant to our product. In addition, we test our ideas with a select group to ensure that the solution does not require too much handholding. We do this by creating interactive prototypes before the development stage, allowing us to iterate on designs and gather feedback before committing to any development effort.
Outcome
The Louisa MAU increased steadily by an average of 28%. Posting was the third most used feature in the app, after search and profile updating. We also saw a 12% increase in sharing job posts, which showed more user engagement.
We learned that posting was a highly anticipated feature, this feature was praised highly by the recruiter community.
Learning
After analyzing the analytics and speaking with random users of the feature, a few things stood out to us. Many users found the feature to be very natural to the platform and questioned why it hadn’t been implemented earlier. Additionally, we received feedback from department recruiters who found it exceptionally useful for reaching the right audience within the firm, ultimately helping to retain valuable talent.
Some users also suggested an add-on feature that would allow them to follow tags on topics they weren’t experts in, but still interested in receiving posts on. This feedback has sparked ideas for potential enhancements to the platform, which we plan to explore in our next project.