MA.

Design lead / UX Designer
portfolio 2021 - 2023

Enhancing Employee Networking using Email Data

You know who your colleges know!

Role

Project Design Lead UX/UI Designer

 

Duration

User interviews: 1 week
Design: 2 weeks
Usability Testing: 2 weeks
Development: 4 weeks 

What problem needs solving

Within the firm, it’s challenging to identify how internal employees are connected to external executives from other companies. Employees need a way to easily find who in the firm knows a specific external person

So, how did we solve the problem?

We leveraged email conversations to identify external relationships and make the information available to all employees. 

Weavit Integration

We integrated Weavit, which extracts email metadata and provides LinkedIn profile matches via with the Google Search API. This streamlined the data collection process and ensured the accuracy of the information.

Initial Approach: Manual Linking

Initially, users were tasked with the somewhat tedious job of pinpointing the correct person by selecting from a list of matched LinkedIn profiles. However, this method had its drawbacks. Firstly, it relied heavily on user input, which was not the most efficient process. Secondly, even with a matched profile, we were still missing out on the wealth of information that a comprehensive profile could provide.

To make a long story short, we needed a smoother, more effective way to showcase the external person’s profile without burdening users with unnecessary choices.

Improved approach: Automated profile suggestion by verifying the data through triangulating data sources.

In our upgraded strategy, we harnessed the power of email metadata and LinkedIn matches from Weavit, seamlessly intertwining them with data from diverse sources. Picture this: it’s like crafting a symphony of information, where GPT-4 plays a vital role.

The result? A profile page that’s not just informative but rich in details about the external person. And here’s the cherry on top – we’ve ingeniously woven in insights about who within the firm is acquainted with them. It’s like turning a mere profile into a vibrant tapestry of connections and knowledge.

Feedback driven iterations

It's truly magical how we can tap into the collective knowledge of our colleagues within the firm to secure introductions to key executives in other companies. In my line of work, it feels like having a superpower at my fingertips.
Michael(VP)
IMD
Hey, this is kinda cool, right? But imagine if we could take it up a notch! What if we could use conference calls like Zoom, toss in some corporate messaging action with Skype, and, get this, have a snazzy UI where we could proudly claim how well we know these folks. It would be like the cherry on top of an already awesome cake, don't you think?"
Sidharth(Analyst)
Corporate investments